Primark is now open in the Darwin Centre
Primark Shrewsbury has opened to the public with 22 tills, 129 mannequins and busts, 32 fitting rooms and rails as far as the eye can see.
After months of construction work have been followed by frantic preparations to get the £12 million store in the Charles Darwin Shopping Centre ready for customers and as the doors opened this morning there were queues of about 200 people who wanted to be the first customers to get inside.
With departments dedicated to menswear, womenswear, children’s wear, babywear, homeware, accessories, footwear and lingerie shoppers will be in consumer heaven. From jumpers to denim, coats and dresses to sleepwear and lingerie there is something to fit all shapes and sizes.
Neil Harrow, store manager, checks out the new Primark fashion store which opened today in Shrewsbury Store manager Neil Harrow said: “We have been very busy over the last week getting everything ready for the opening.
“It is all very exciting and we have been very eager to welcome people in. The store looks fantastic. The guys have been working really hard to get it ready for the customers. We only had our first stock in last Wednesday - that night we took in more than 7,500 cartons of clothing, but it has all gone really smoothly.
“I am confident that bringing Primark to Shrewsbury will increase footfall in the shopping centre. A bit of competition is healthy for everybody. It is definitely a good thing for Shrewsbury and people have been talking about it for quite a while.”
Emier O’Dowd, store opening programme manager added: “The store, which is around 30,600sq ft, is going to be very popular. People have been coming up to me and asking it is opening soon so it shows they are excited about it.
“Primark has something for all pockets, our cheapest item is an 80p candle to our most expensive item is a £42 suitcase. There is something in between for everyone. We have wide aisles for those with pushchairs and buggies as well as lifts for those needing to get between the floors. We have thought of everything.”
Kevin Lockwood, centre manager at Shrewsbury’s shopping centres said: “The opening of Primark will be phenomenal for the town. A national retailer coming to Shrewsbury shows that the town is doing very well. It shows that we have a really good mix of national and independent retailers.
“These works have been ongoing for more than 12 months and before that the units were empty. Now Primark is going to encourage people through the centre and increase footfall. The store looks amazing and is a huge bonus for Shrewsbury.”