To celebrate their 30th anniversary, River Island has launched a campaign that encourages its customers to express themselves and not be defined by convention.
Spreading the message that “Labels Are For Clothes”, the campaign partners with international anti-bullying charity Ditch the Label.
The campaign features tongue-in-cheek care labels that urge customers to leave the labelling to clothes, and not the people who wear them.
In conjunction with the campaign, River Island are selling a range of t-shirts and sweatshirts for both men and women to propel their empowering message, £3 from each sale will go directly to the charity.
For more information about the national campaign visit https://www.ditchthelabel.org/