As you wind your way through the stores of The Collective in the Darwin Centre, you’ll find the little haven of Beauty InBox, owned and run by Saima Rani. You may well spot a smiling customer on their way out, with freshly manicured nails and a spring in their step – there’s nothing we need more after the pandemic than a bit of a pamper. We chatted to Saima about how setting up Beauty InBox has been the icing on the cake in a career that she loves.

What inspired you to start Beauty in Box?


It was my dream to start my own business. I had been working in different salons for over 5 years and wherever I worked, there was always a big queue for customers waiting for me… so I thought I must really have something special. So I made the decision that I’m going do it for myself! Beauty InBox is my first business and I’m so proud of it.


What is the story behind your business name?


It’s a bit of fun really, but it stands for having lots of beauty treatments in one place, all wrapped up in a nice box!


What do you enjoy most about running your own business?


I love it… I enjoy everything about beauty and seeing the customer leave Beauty InBox feeling good, with a big smile on their face… that’s great.


What’s the most popular treatment currently?


Eyebrow tinting and shaping is very popular at the moment as well as eyelash extensions.

Gel nail polish is also very popular… I’m getting lots of people coming to get nice nails for holidays, or for going out with their friends!


Are there any exciting offers on the horizon for Beauty InBox?


I’m running a new offer for students – 50% off treatments. They have had a tough year so it’s nice to be able to help them. I’m also now offering 20% off all waxing. People are planning for their holidays again now so they can be beach ready.


Could you give us some insider beauty tips?


Eyebrows are the focus in the beauty industry at the moment, so I would say be kind to your brows and don’t go over the top when you’re tidying them up… and never take anything off the top of your eyebrows! If you’re thinking about having an eyebrow tint for the first time then make sure you come in for a patch test first (at least 24 hours before your treatment).


Keep your nails looking great by protecting them properly – wear gloves to wash up and for working in the garden. Any nail polish or gel with a gloss gets scratched easily when you’re gardening without gloves on.


Beauty InBox offers walk in treatments which is handy for those of you who want to fit a treatment in during your lunch break. Which is most refreshing after COVID-19 restrictions have meant we’ve been fighting for bookings in the beauty industry. And reassuringly, safety and cleanliness is still paramount in this handy little salon in the heart of Shrewsbury.


Follow Beauty InBox on Instagram @beautyinboxofficial