Shrewsbury Businesses Invited to Enter New Customer Service Award
Shrewsbury businesses are being encouraged to celebrate their commitment to excellent customer service, as Shrewsbury Business Chamber launches its new Customer Service Award for 2026.
Sponsored by customer experience specialists insight6, the award will recognise businesses across the town that go the extra mile for their customers. Businesses do not need to be Chamber members to enter, making this an opportunity for organisations of all sizes to gain recognition for the experience they deliver.
Recognising Excellent Customer Service in Shrewsbury
Great customer service can make a lasting impression, helping businesses build loyalty, earn recommendations and stand out in a competitive market.
The new Shrewsbury Business Chamber Customer Service Award aims to celebrate the local businesses getting it right. Entrants will be assessed independently by insight6, with the overall winner selected through mystery shopping to reflect the real customer experience.
Estaban Bridges, Chairman of Shrewsbury Business Chamber, said the award was created to recognise the brilliant businesses already serving the town and to help the Chamber connect with more of Shrewsbury’s business community.
How Will the Award Be Judged?
The award is supported by insight6, a customer experience specialist that works with organisations to understand and improve how they serve their customers.
Using its expertise in mystery shopping and customer experience programmes, insight6 will independently assess entrants and select the winner. The company will also work with Shrewsbury Business Chamber to deliver a customer experience training session in the town centre in the New Year.
Robert Southall, Customer Experience Director at insight6 Worcestershire & Shropshire, said excellent customer service can influence how people perceive, remember and recommend a business. He welcomed the opportunity to support the award and experience the service being delivered by businesses across Shrewsbury.
How to Enter the Shrewsbury Customer Service Award 2026
Businesses across Shrewsbury are invited to put themselves forward for the award, whether or not they are current members of Shrewsbury Business Chamber.
Entries close at 5pm on Monday 26th October 2026.
Enter the Shrewsbury Business Chamber Customer Service Award 2026
The winner will be announced at the Shrewsbury Business Chamber Annual Christmas Dinner on Thursday 3rd December 2026, held at Origins Restaurant on London Road, Shrewsbury.
To learn more about the Chamber and the benefits of membership, visit Shrewsbury Business Chamber.
Celebrating Shrewsbury’s Business Community
The new award shines a light on the businesses that help make Shrewsbury a great place to shop, visit and do business. By recognising excellent customer experiences, the initiative aims to celebrate local success while encouraging even more businesses to put their customers first.
Frequently Asked Questions
Who can enter the Shrewsbury Business Chamber Customer Service Award 2026?
Businesses across Shrewsbury can enter, including those that are not members of Shrewsbury Business Chamber.
When is the entry deadline?
Entries close at 5pm on Monday 26th October 2026.
How will the winner be selected?
Customer experience specialists insight6 will independently assess entrants through mystery shopping and select the overall winner.
When will the winner be announced?
The winner will be revealed at the Shrewsbury Business Chamber Annual Christmas Dinner on Thursday 3rd December 2026.
Where can businesses enter?
Businesses can submit their entry through the official online entry form.
